Israel National Digital Agency


Case Studies

About Israel National Digital Agency 

The Israel National Digital Agency is a public sector organization responsible for overseeing and continuously seeking to enhance digital interactions between the government and its citizens. The organization’s mandate includes developing and managing user experiences (UX) and user interfaces (UI) across various government websites and ministry portals. As the digital authority, it sets standards and best practices for digital design across all government entities.

Summary

Israel National Digital Agency partnered with AllCloud to optimize its use of vast data resources by designing a generative AI chatbot, powered by Anthropic Claude 3.5 Sonnet via Amazon Bedrock. Built to enhance the agency’s efficiency in utilizing its extensive data and systems, the chatbot simplifies complex design guidelines and brings together UI/UX best practices, providing designers with easy-to-understand, actionable insights in Hebrew. The solution uses Retrieval Augmented Generation (RAG) architecture to ensure design consistency across government websites, enhancing UX design efficiency and scalability while paving the way for future AI-powered public service innovations.

Challenges

The Israel National Digital Agency faced significant challenges in ensuring design consistency across various ministries while adhering to strict digital guidelines. 

A primary challenge was effectively leveraging and connecting the vast amounts of data related to government entities and citizens to optimize the design process. The agency needed to ensure that the designs would not only follow established guidelines but also be informed by real-time data to best fit the interactions between citizens and government services, enhancing the overall user experience.

Additionally, the lack of standardization in the design process was another key issue. Designers from different ministries did not consistently follow the organization’s centralized design guidelines when creating websites and portals. The guidelines’ complexity and difficulty often led to inefficiencies, with designers “reinventing the wheel” rather than adhering to the established standards. This resulted in non-compliance and usability issues across the government’s digital platforms.

The agency sought a solution to streamline the use of its design guidelines and additional data sources, ensuring that both internal and external designers could easily access and apply them. Their vision was to leverage AI to simplify the guidelines, making them more user-friendly and actionable. This would reduce the time spent on designing interfaces and enhance the quality and consistency of UX/UI across all government websites.

Solution

To address these challenges, AllCloud developed a generative AI-based chatbot leveraging Amazon Bedrock and Claude 3.5 Sonnet, a model by Anthropic. The chatbot was designed to interact naturally with designers, allowing them to ask questions about the design guidelines in everyday language and receive concise, actionable responses. The chatbot’s ability to process and compare large amounts of documentation and data sources and respond in a wide range of languages, including Hebrew, was a key factor in choosing Claude 3.5 Sonnet over other models offered within Amazon Bedrock.

The solution utilized RAG architecture. This approach enhances user queries by adding relevant context before passing them to the large language model (LLM). First, all relevant UX guidelines were stored in a vector database. When a user submits a query, it is transformed into a vector, and a similarity search is run on the database to extract the most relevant context. This context is then added to the user’s query and passed to the LLM, enabling accurate and context-rich answers without the need for retraining or modifying the model.

Key Results
Extended Language Support

    • Improved Communication: The chatbot’s ability to communicate effectively in Hebrew facilitated seamless collaboration with local designers, leading to more efficient and accurate project execution.
    • Enhanced Cultural Sensitivity: By understanding and responding to queries in the designers’ native language, the chatbot demonstrated respect for cultural nuances and fostered a more inclusive work environment.
  • Prompt Engineering
    • Enhanced User Experience: The carefully crafted prompts ensured that the chatbot’s responses were clear, concise, and easy to understand, resulting in a positive user experience for the designers.
    • Increased Efficiency: The ability of the chatbot to provide relevant and informative answers to queries streamlined the design process, saving significant time and effort.
  • Data Security
    • Privacy Protection: The robust data security measures implemented within Amazon Bedrock ensured that sensitive information was protected from unauthorized access, remaining within AWS, and maintaining the trust of the agency and its stakeholders.
  • Scalability
    • Adaptability to Growth: The solution’s scalability ensured that it could handle the increasing demands of multiple ministries, accommodating future growth and expansion without compromising performance.

Cost-Effective Solution:

  • The serverless architecture of the AWS solution provided a cost-effective approach to scaling, as resources could be allocated dynamically based on usage.

Next Steps and Future Vision

The Israel National Digital Agency plans to expand the solution’s capabilities by:

  • Implementing multimodal input: Allowing users to input design sketches as images and query the LLM for alignment with documentation and guidelines.
  • Enhancing Evaluation Metrics: Employing more sophisticated metrics to gain deeper insights from background evaluation jobs.

Furthermore, the agency envisions a personalized digital experience for each citizen. By leveraging AI, the solution will continue to tailor its interactions to individual user data, such as military service, education, and employment. This will create a 360-degree view of each citizen, enabling more personalized interactions with government services.

AllCloud is committed to partnering with the Israel National Digital Agency to advance AI-driven innovation in public service delivery. This includes the continued development of personalized citizen interactions and other AI-powered solutions.