What Fast-Growing Companies Get Wrong About FinOps (And How to Fix It)


AllCloud Blog:
Cloud Insights and Innovation

FinOps is often seen as something only enterprises like Netflix or DoorDash need. But the reality is, fast-growing companies are often the ones who feel the pain first.

As cloud costs quietly creep up and visibility gets fuzzy, the lack of a structured cost strategy starts to impact growth, margin, and decision-making.

Here’s my advice.

Why cost complexity isn’t just an enterprise problem anymore

You’re expected to act like an enterprise with forecasting, accountability, and optimization built-in but with the resources of one. Here’s what most growing companies are up against:

  • No dedicated FinOps function
  • No resource tagging strategy
  • No integrated dashboards
  • Limited support beyond basic billing
  • And engineers stuck constantly monitoring cloud spend when they should be building

You’re scaling. But your cloud cost strategy hasn’t kept up. 

The missing layer in most SMB cloud strategies

Scaling infrastructure has never been easier. Scaling financial discipline with it? Not so much.

As business grows, your cloud environments evolve quickly across regions, services, teams, and time zones. But cost visibility and financial forecasting rarely keep up. That’s when gaps (and spend) start to grow.

And what’s the point of insights if they arrive too late? 

Optimizing cloud spend isn’t just about cutting costs. It’s about making data-driven decisions that drive the business value of cloud investments. . That requires structure: regular architecture reviews, clear visibility into usage patterns, and time to plan, not just react.

Delayed or siloed insights make it harder to prioritize, harder to protect margins and harder to run the kind of predictive, data-driven operation most growing businesses are aiming for today.  

Most teams don’t have time to dig through dashboards or investigate billing anomalies. That’s why we proactively surface patterns across traffic, usage, and spend before they turn into next month’s “how did this happen?” moment.  

FinOps shouldn’t be a luxury reserved for the few

This is why my team and I built a smarter approach – one that works for SMBs and scaling teams alike.

Through our AWS Cost Optimization Program, we help you build lasting habits that drive savings and control without the enterprise overhead. We do this by providing you with expert guidance, real-time visibility, billing and commercial support:

  • Dedicated FinOps advisor to track usage, spot waste, and flag savings
  • Real-time cost visibility delivered through tailored dashboards on AllCloud’s cost management platform
  • Semin-annual reviews with AWS-certified architects for strategic cost alignment
  • Private pricing on eligible AWS services and help navigate billing issues
  • Access to AllCloud’s Engage Portal for technical support tickets and cost optimization case tracking
  • 24/7 support through our Partner-Led Enterprise Support
  • Hands-off maintenance of routine cost tasks so your engineers stay focused on shipping, not spreadsheeting

My favorite part? We’re not just pointing out problems –we’re fixing them alongside you.

On average, our clients see 22% savings on AWS spend through this program. But depending on your environment and where you are in your cloud journey, the impact can be even bigger. 

Take Mindable, for example. They run one of the world’s largest astrology platforms, with over 1.5 million daily page views. As their business grew, so did the complexity —and the cloud bill.

After successfully migrating to AWS with our help, we worked side by side with their team to tighten governance and optimize spend. With the right support model in place, Mindable cut cloud costs by 40% in just 8 months —all while maintaining a strong security posture and governance model. 

And just as important? Their team isn’t spending nights in billing dashboards anymore. They’ve got the visibility and support to focus on innovation and customer-facing investments.

You’re not just a ticket. There’s someone who understands what you’re going through week to week and who’s setting you up for success.

~ Phillip Darch, Full-Stack Developer, Mindable

Watch this 90-Second Customer Story  

Whether you’re in retail, SaaS, or professional services, the financial pressure of cloud scale is the same.  You shouldn’t have to pick between growth and control. Good FinOps gives you both.

Curious what’s possible in your own environment?

Let’s take a look together.  Schedule in with one of our FinOps experts to explore where you might be overspending  — and how to fix it. 

Barry Shovlin

Read more posts by Barry Shovlin