Avia Storage is the largest self-storage company in Israel, boasting 13 branches nationwide. They cater to individuals and businesses requiring temporary or long-term storage solutions, whether due to renovations, relocations, or space constraints. Adam Avraham, Chief Information Officer, has been with the company for over a decade, overseeing technological advancements to improve operations and customer experience.
What sets Avia Storage apart is their comprehensive approach to storage solutions, offering a range of room sizes tailored to different customer requirements. Their market leadership is built on understanding and adapting to varied customer needs, maintaining a significant lead over competitors in the Israeli storage market.
With users across different departments, including customer service, HR, and sales, the company maintains a robust operational structure focused on customer service excellence.
Prior to implementing Salesforce, Avia Storage faced operational challenges while using an ERP system as their primary business management system. Although this system was capable of handling cash management and inventory control, it eventually became insufficient to meet the company’s expanding needs. The company’s representatives struggled with fragmented systems and constant platform switching for customer communications purposes.
Avia Storage pricing process required extensive personalization. Additionally, limited reporting capabilities and the lack of a unified customer view across channels hindered data-driven decisions and personalized service delivery.
Avia Storage looked for the following solutions:
Avia Storage aims to expand its use of Salesforce by integrating artificial intelligence for advanced analytics and automation. This will further reduce the workload on representatives, enhance predictive capabilities, and improve customer service. Additionally, future projects may include deeper integrations with financial systems and broader digital engagement strategies. Avia Storage is positioning itself for continued innovation and improvement in customer service delivery. Their future roadmap includes:
AI – Artificial Intelligence Integration:
Process Enhancement:
“We’re seeing much faster customer response times with everything integrated into one system. The team can instantly handle WhatsApp and Messenger communications while accessing all customer data. AllCloud’s expertise and personal attention have been invaluable—their team consistently delivers innovative solutions and ongoing support. The combination of Salesforce’s flexibility and AllCloud’s commitment to our success has transformed our customer service capabilities.”
Adam Avraham
CTO
Avia Storage