For over six decades, Kenes Group has established itself as the leading Professional Congress Organizer (PCO) for organizing conferences and managing medical associations, with a focus on medical and scientific conventions. Kenes Group, an accredited PCO in this unique field, has built a rich customer database that includes some of the world’s most prestigious organizations and associations, as well as hundreds of long-term client relationships.
Kenes’ team is made up of professionals and experts from all over the world. The combination of global expertise and local knowledge enables Kenes to provide its clients with a tailored service. The company has earned a reputation as a trusted advisor, exhibiting the highest professionalism in the industry.
Prior to implementing the Salesforce Marketing Cloud, Kenes faced numerous technological challenges. Kenes managed its work environment through several separate systems: an internal registration system they developed, an ERP system for financial management and invoicing, a system for case management (Salesforce Service Cloud), and a system for marketing management.
Kenes encountered several challenges that required solutions:
Kenes used the Salesforce Service Cloud for various purposes, but for marketing, they used a different system. As the company grew, the current marketing system did not meet their needs, and its service periods and commitments were ending. Kenes began searching for and evaluating alternatives. The goal was to transition to a suitable system that easily integrates and synchronizes with the Salesforce Service Cloud already in use, while leveraging existing data. Kenes had a vast data pool of over a million records. It was clear that the process would be complex, and multiple solutions and implementation partners were considered.
After a thorough assessment of Kenes’ needs against the system’s capabilities and the existing use of Salesforce, the Salesforce Marketing Cloud solution was chosen as it addressed the needs and provided the required capabilities:
“We evaluated several alternatives before deciding to switch to Salesforce and work with AllCloud. The Salesforce Marketing Cloud provides a suitable solution for our needs. Working with AllCloud was successful, with a professional and available consultant. AllCloud’s experts demonstrate a high level of professionalism throughout the process, from the initial advisory stage before implementation to the deployment and integration phases. When there is uncertainty about a component, the team thoroughly investigates it until there is complete confidence in its implementation. When escalation becomes necessary, the team demonstrates availability and willingness. “We also receive guidance on streamlining additional processes.”
Tal Shuah Strelets
Marketing Automation Team Leader