RESEARCH REPORT
How Executives are Using Data & AI for Customer Engagement
BENEFITS OF ADOPTING A DATA & AI STRATEGY
We asked executives if they have a data and AI strategy in place. Those who do are already seeing improvement and value in their organization.
LEADING INSIGHTS
What to Know
01
Customer centricity leads to new growth when organizations properly leverage data & AI, and share it across the organization.
02
The advent of technology like Salesforce Data Cloud and generative AI has revolutionized how companies can approach Customer 360, creating new paths to easily integrate data.
03
The value of a strong data and AI strategy is clear – but questions around security and the talent to manage it remain.
Of those who have data and AI strategies in place, two-thirds said they’ve seen improvement in five key categories:
ACHIEVING COST AND TIMES EFFICIENCIES WITH AI
The majority of executives are starting to see cost and time reduction benefits from their data and AI strategy, especially from AI.
CONNECTING DATA ALL ALONG THE CUSTOMER JOURNEY
Despite some hesitations around AI, executives who are sharing data between platforms – specifically AWS and Salesforce – do feel well-positioned to track the customer journey. While many have found their data sharing has started to unlock new customer insights, it’s only just the beginning.
Of those who share data between AWS and Salesforce:
ABOUT THE REPORT
AllCloud’s 2025 Report surveyed global executives across organizational departments for a look into how they are sharing data and using AI technology to track the customer journey.
For a deeper dive and additional insights, download the full report.
