If you’re headed to this year’s Dreamforce, either in person or online, you want to make sure you get the most out of the experience. More than 170,000 attendees will be celebrating all things customer success in San Francisco from November 19th – 22nd at the annual 4-day event, where Trailblazers can share their stories, network, learn, and of course – party!
We caught up with Peter Nebel, CTA and our VP Strategy and Salesforce Practice Development, who will be heading over to the conference for the fourth time since his first Dreamforce in 2014.
AllCloud: What are you most excited about Dreamforce 2019?
Peter Nebel: The CTA (Certified Technical Architect) Summit on Monday. There I’ll get a chance to connect with the CTA community and get a more in-depth look at different product architectures and roadmaps. I’m also hoping to hear more about how other CTAs have overcome unique delivery challenges on their engagements.
AC: In your opinion, what is the most valuable thing that companies can get out of Dreamforce, whether they are attending live, or watching online?
PN: Hearing what others have achieved using the platform and applying it to their own business. It’s a great chance to meet new people and gain new perspectives on how they can leverage Salesforce technologies to reach their business goals and improve.
AC: Salesforce recently announced the new Manufacturing Cloud – what do you think this means for customers, and what key features do you find most impactful?
PN: For one, having a tailored Manufacturing Cloud and marketing focus from Salesforce will accelerate the industry’s move to the cloud. Understanding how easy it is to deploy and enhance their legacy technology will allow manufacturers to overcome the roadblocks in adopting cloud technology.
Salesforce has invested significant time with strategic partners to fully understand the various personas and processes in the manufacturing space. With that, they have standardized features needed across the manufacturing industry specific to forecasting and alignment with operations. While every manufacturing organization will have a different system’s footprint and will need to integrate different systems, having strong customer case studies, and incorporating cloud best practices will make it vastly easier for manufacturing organizations to move to the cloud. One great example is leveraging CPQ to formalize the process for configuring, pricing and quoting products, bridging the gap between your ERP and your sales processes. There are already manufacturers who have embraced the cloud and are having major success, like AllCloud’s customer ASC Profiles, a steel roofing manufacturer who has used Salesforce CPQ to standardize their quotes and create a set of rules for bundling and pricing. Easy integration with their SAP and the ability to attain e-signatures has saved their sales team significant time and cut down on errors and costs.
AC: Dreamforce is full of incredible Trailblazer stories. This year, AllCloud’s clients TEMPO and Israel Post will be speaking. Why should someone be sure to check them out?
PN: Dreamforce will have over 2,700 inspiring sessions, some of which feature customers who have made a real game-changing impact on their business and market. Both AllCloud clients Tempo and Israel Post have utilized cloud innovation to improve their customer service, customer experience and engagement, and to get ahead within their very traditional industries. I am always excited to hear how Salesforce solved the unique complexities of a customer and enabled them to drive their business forward. Each customer has its own unique story and hearing from more traditional customers really highlights the power Salesforce brings to a business. You can catch Yossi Cohen, CIO at Tempo on stage at City View at Metreon on Nov. 21st at 8 am. You can find all of the sessions being featured at Dreamforce and add them to your agenda here.
AC: The Dreamforce concerts are just as famous as the customer success stories! Which one has hosted your favorite concert?
PN: Definitely 2013, Green Day! Unfortunately, it also had the absolute worst weather. A constant downpour at AT&T Park caused the speakers to blow out. A memorable evening!
AllCloud is an Explorer Sponsor of this year’s Dreamforce, and proud to be the Israel Innovation Tour Sponsor for the second year in a row. If you’re headed to Dreamforce, make sure to come say hi, share some of your success stories, or have an informal chat onsite with our CTA or one of our experts, to help you maximize your Salesforce experience. You can meet us at Moscone or visit us at our San Francisco office on Montgomery St.
Last, but not least, we would be happy to continue the conversation with you over a drink before the awesome Dreamfest concert at our Dream Bigger Happy Hour on Nov. 20th. Find out more here.
If you’re attending online, or missing out this year, don’t worry! We have more than 20 experts attending the conference, and will be bringing back the latest innovation and technology know-how to our customers. Tune into our Dreamforce event page to get all the updates you need!