Salesforce can be a great catalyst for organizational growth, but if your user community does not have the proper tools to successfully adopt using the platform or does not see the value, then user adoption will remain low.
In part 3 of our Salesforce Governance Video Series, Ojay Malonzo, SVP of Strategic Accounts, explains how implementing proper change management, even if your organization is seeing good adoption rates, can drive key communication, engage feedback conversations and allow users to see the value of the platform for their roles as well as the overall business goals of the company.
Ojay Malonzo has over 12 Years of Salesforce delivery and sales experience, has deployed over 250 projects and is fully certified across all Salesforce products.
Interested in learning more about change management? Read Ojay’s blog How to Approach Salesforce Change Management here.