A Strategic Move for Digital Transformation at the Israel Post

Here’s what’s happening at AllCloud

The company will implement Salesforce technological solutions to upgrade the customer service system and improve the customer experience with the help of AllCloud experts.

The Israel Post, which is in the process of being sold to a private investor in the coming months, has focused in the past year on digital transformation and automation, to upgrade the service and establish an infrastructure for assimilating future technologies. The company chose Salesforce solutions for their extensive service and sales processes, which will be implemented by AllCloud, an official Salesforce partner. The project aims to connect the digital service interfaces, the call center and the post offices, to create a comprehensive and efficient platform.

As part of the strategic project, the Post Office will implement a number of advanced digital solutions, including Data Cloud, Marketing Cloud and Service Cloud to improve the quality of data and to ensure a 360 view. This will help the company upgrade their service and marketing systems in order to provide improved and personalized service to the end customer, at every point of contact with the customer in the digital and physical realm. The implementation of the solutions has already begun and will continue for approximately six months.

Salesforce’s solutions, integrating advanced AI capabilities, will enable the postal service to enhance service and support processes. By implementing personalized customer journeys, they aim to deliver exceptional and tailored experiences. Moreover, they will leverage real-time data through Data Cloud to derive valuable business insights.

Data Cloud will empower the Israel Post to seamlessly gather and optimize all customer data across the organization’s applications and systems in real time. This enables the extraction of valuable business insights and the creation of comprehensive customer journeys. By facilitating seamless transitions between communication channels, the post office will enhance operational efficiency, reduce costs, and boost productivity.

These solutions place the post office in the era of personal and smart service, based on generative artificial intelligence.

Eli Glitsky, VP of Information Systems at the Israel Post: “In recent years, we’ve effectively deployed numerous solutions atop the Salesforce to streamline operational processes for our business clients, delivering tangible value to both customers and the post office. The latest collaborative project with Salesforce and AllCloud marks a significant leap forward, enhancing and extending these capabilities to the service system for individual customers. This initiative also integrates advanced technological tools to pioneer an innovative customer experience.” 

Itai Margalit, Area VP and Business Leader at Salesforce Israel: “We are delighted by Israel Post’s confidence in our solutions, driving digital transformation and enhancing operational efficiency across various departments. Our solutions for the Post’s service system offer a holistic view of customer needs, enabling customer-centricity and fostering stronger, personalized relationships. Additionally, they are optimizing processes, maximizing efficiency, and leveraging advanced AI capabilities.” 

Ronit Rubin, president of AllCloud EMEA:Honored by the Israel Post’s trust, AllCloud is grateful for the opportunity to partner in implementing innovative Salesforce solutions, enriched by AI expertise. This strategic decision signifies a pivotal leap forward for the Israel Post, poised to offer customers an unparalleled, personalized service experience at every touchpoint. We are confident that the collaboration between AllCloud, Salesforce, and the Israel Post will drive success in an era where customer-centricity reigns supreme. Our dedicated team eagerly anticipates playing a significant role in this transformative journey.

About Salesforce

Salesforce is the global leader in enterprise Customer Relationship Management (CRM) software, bringing companies and their customers together in the digital age. Since it was founded in 1999, Salesforce has enabled companies of every size and industry to take advantage of powerful technologies — cloud, mobile, social, artificial intelligence, voice and blockchain — to connect to their customers in a whole new way. In 2010, the company announced the first version of its CRM system with full Hebrew support. 

Salesforce Israel was established in 2011 with the acquisition of the Israeli start-up Navajo Systems and has become an important R&D hub responsible for developing leading solutions for the international company with a focus on AI-powered big-data marketing intelligence, AI analytics and voice technology, security and field service solutions. Since its establishment in Israel, Salesforce has made strategic acquisitions in the Israeli market: Blue Tail in 2012; Kransen in 2015; Implicit in 2016; Datorama in 2018; Bonobo and Clicksoftware in 2019. The R&D center in Israel is managed by Efrat Rapoport and employs over 700 people in three development centers in Tel Aviv, Petah Tikva and Nazareth.

About AllCloud

AllCloud is a global professional and managed services company providing organizations with the tools for cloud enablement and transformation. Through a unique combination of expertise and agility, AllCloud provides data driven cloud solutions and services that help organizations fully unlock the value achieved from the cloud, to build a smarter cloud business. AllCloud helps clients connect their front office and back office by building a new operating model that allows organizations to harness the benefits of the cloud technology stack and data and AI. With the incorporation of IP-based solutions into customers’ roadmaps, AllCloud enables an increased productivity engine for clients and allows them to achieve operational excellence on the cloud, with a secure environment, at every milestone of their journey to becoming cloud first. AllCloud is an AWS Premier Consulting Partner, a Salesforce Consulting Partner and a Snowflake Premier Partner and serves clients across the globe with offices in EMEA and North America. www.allcloud.io.